• Category: Poster
• Title of Entry: Jay Sanders Film Festival
• Institution of Entry: Auburn University
• Award: Excellence
• Designer: Kevin Smith

Sims Foods Inc. is a family owned business located in Dadeville, Alabama.  While currently sold nationally in specialty and gourmet food stores as well as finer supermarkets across the USA, the Wickles products enjoy a distinct southern flair. We would like to introduce to you a uniquely different pickled product website.

Sims Foods came to createTWO looking for a fresh, updated redesign along with a full E-commerce solution to their successful line of Wickles products. The end result looks and functions as good as the pickled products are to eat.

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We developed this mark from a letterpress block that we carved for AuburnArt.com during another creative project. We originally developed this as a stamp to print on popcorn bags to promote the store during home football games, but the mark became such a hit, it was quickly adopted as a primary branding mark.

Clean lines, simple illustration, and recognizable typography came together in this identity mark. The identity needs to be able to work in various applications from stickers, t shirts, and even embroidery for club apparel line. The mark successfully brands the tennis center and is immediately recognized at regional and state tennis tournaments.

Through the Looking Glass is an annual event The Villager puts on for artists and customers alike. Artists from around the country are invited to participate by creating one of-a-kind pieces of art that are judged by a panel then left to the customers to choose a final overall winner. A bit like American Idol for artists. We are always excited to produce the print and interactive pieces promoting the show each year because it brings new themes, new artists, and new perspectives.

The identity concepts was something that could be universal in style regardless of the theme for any given year.

We wanted a visual mark that not only was quickly recognizable and suggests film, but a mark that represented a festival for student work. Our solution to this problem was to use a highly identifiable mark, the directors chair, as the main visual draw as well as suggesting the empty chair could be for the next up and coming film maker.

The Jay Sanders Film Festival is a yearly event in which the finalists in the Movie Gallery Student Film Competition are publicly presented and judged. The festival will be held during the spring semester in the theatre auditorium of the Auburn University Hotel & Dixon Conference Center, 241 S. College St., Auburn, AL 36830-5400.

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This packaging project was for a candle line for historic or memorable auburn events, or landmarks.

The challenge with this poster is to make something interesting that will stand out on a wall yet also say something about the type of event this is. Student work is about exploration, process and learning. The poster has many of the same characteristics that make the festival poster successful.